An Exciting New Family Boardgame!

I've talked about the Escape from New York boardgame before, but I was reminded of it recently while perusing an issue of Ares magazine. The issue included the advertisement above, which is actually quite striking. Nevertheless, I reiterate here what I did in my original retrospective: why was this marketed as a family boardgame? 

Escape from New York, while quite tame by today's standards, the film was rated R, which means that, in principle, no one under the age of 17 should have seen it (and it wouldn't be released on VHS until 1984, three years after the game was published). Granted, there's no reason you need to see the movie to enjoy the game, but would anyone who hadn't seen it take much interest in it? Then again, TSR was just coming into the height of its power and influence, so a movie or TV tie-in was probably inevitable. Compared to the alternatives, Escape from New York doesn't look so bad.