This has been around for a while but it's still good stuff. What did your last rejected story die of? I think mine suffered from terminally low Intent Antibodies.Behler's Blog, part 1 & 2.
Extract follows.
"Fluff is the little inconsequential stuff that, when properly done, can round out a chapter or a character very nicely but has nothing to do with the plot. For example, it’s the quick sidebar to explain that the hopelessly rich Margarita Von Aldenbald was nicknamed Lampie during a inebriated foray into a trucker bar where she commenced to dancing on the tables wearing nothing but a lampshade while singing “I’m An Oscar Meyer Wiener.” It goes to development and adding richness to the story. "
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